FOUR PHASES · ONE MODEL
HOW WE WORK

Our Process

Four phases, one team, no handoffs. The same principals and the same coordinated model carry a project from the first site visit through the final walkthrough. Here's what happens at each stage, what you get, and who's in the room.

01Discover
02Design
03Document
04Deliver
01
Discover
02
Design
03
Document
04
Deliver
01: DISCOVER

Mapping the Constraints

We begin every engagement by mapping the constraints that will shape the design: site conditions, zoning and code, budget parameters, and the client's program. For renovation and rehabilitation work, our LiDAR scanning captures existing conditions in hours rather than weeks. This due-diligence phase surfaces the opportunities and limitations early, so the design that follows is grounded in reality rather than reworked later.

Track 1 — generatable

Aspect ratio 320px tall, container width (~1260px), .png or .svg, min 1600px wide

Prompt

Clean technical line-art diagram of a site plan: a property boundary line, a dashed zoning-setback line inset from it, a simple existing-structure outline, and two or three soft rounded program-allocation bubbles (unlabeled) sized proportionally within the buildable envelope. Overhead orthographic view, minimal color — ink-line weight on a warm stone/paper background, one accent color on the setback line only.

Negative prompt

legible text, logos, signage, or watermarks; visible human faces; HDR oversaturation or unnatural color grading; a specific identifiable real building, project, or person; a photoreal rendering; an angled/3D perspective (must be true overhead)

WHO'S INVOLVED
Principal, client, code consultant
WHAT YOU GET
Feasibility study, zoning analysis, existing-conditions scan
02: DESIGN

Testing Ideas in BIM

Working directly in BIM, we test massing, unit mix, and material options against daylight, energy, and code requirements in parallel. Iteration happens digitally first, letting us explore more options faster and catch conflicts before they reach the field. Renderings and visualizations bring the direction to life for client sign-off at each milestone.

Track 1 — generatable

Aspect ratio 320px tall, container width (~1260px), .png or .svg, min 1600px wide

Prompt

A building massing study shown as a sequence of three simplified block-form volumes, left to right, progressively refined — the leftmost a plain extruded box, the middle with basic floor-plate divisions and a setback notch, the rightmost with articulated massing (a stepped roofline, punched window openings) but still abstract, no material finish. Clean technical-visualization style, steel-teal wireframe edges, tinted stone/paper background, isometric or axonometric angle.

Negative prompt

legible text, logos, signage, or watermarks; visible human faces; HDR oversaturation or unnatural color grading; a specific identifiable real building, project, or person; photoreal materials; more than 3 stages; a straight-on elevation instead of axonometric

WHO'S INVOLVED
Principal, design team, structural/MEP consultants
WHAT YOU GET
SD/DD packages, BIM massing model, renderings
03: DOCUMENT

One Coordinated Model

Construction documents are produced from the same coordinated model used in design, with structural, MEP, and other consultants working from a single shared source of truth. In New York, that means filing coordinated with NYC DOB and, where relevant, community board or Landmarks review. In New Jersey, it means coordinating against the specific municipal building department and township code that governs the site. Either way, the schedule and requirements are known going in, not discovered along the way. Custom Revit templates and families are tailored to each client's workflow along the way.

Track 1 — generatable

Aspect ratio 320px tall, container width (~1260px), .png or .svg, min 1600px wide

Prompt

Four architectural drawing sheets (labeled generically by line-drawing content, not real text — architectural plan, structural plan, MEP plan, and a combined coordination sheet) fanned in a slightly offset overhead stack like a hand of cards, each sheet's corner visible beneath the one above it. The top coordination sheet shown in full detail and color (steel-teal structural lines, cyan MEP lines, brass revision clouds); the three sheets beneath progressively more desaturated toward pure grey at the bottom. Shot straight-down (true overhead flat-lay), a section of oak drafting-table surface and a metal scale ruler visible at the frame edges, single soft daylight source from upper-left casting minimal shadow.

Negative prompt

legible text, logos, signage, or watermarks; visible human faces; HDR oversaturation or unnatural color grading; a specific identifiable real building, project, or person; an angled camera instead of true overhead; glare off the paper; more than 4 sheets; desk clutter beyond the ruler

Stronger option: use a real clash-detection report or Navisworks/Revit coordination-view export as the image-to-image seed (titleblock/project name cropped or blurred) and have Magnific restyle it into the site's line-art palette — real coordination layouts have a logic that's hard to fake.

WHO'S INVOLVED
Full consultant team, GC (if selected)
WHAT YOU GET
Full construction document set, coordinated BIM model, permit filings
04: DELIVER

On Site Through Closeout

Our involvement continues through construction with site visits, RFI response, and submittal review, from groundbreaking to substantial completion to final walkthrough with the client. The same principal who led design is the one standing on site making sure it gets built right.

Track 1 — generatable

Aspect ratio 320px tall, container width (~1260px), .jpg, min 1600px wide

Prompt

Over-the-shoulder documentary photograph: in the foreground, an out-of-focus shoulder and a hand holding a tablet displaying a generic punch-list interface (blank/abstract UI, no legible text), in sharp focus beyond it an active but tidy framing-stage construction interior — exposed metal studs, visible conduit runs, plywood subfloor. Natural daylight spilling in from an unfinished window opening camera-left, soft and diffuse. Shot as if on a 35mm-equivalent lens at f/2.8 for the shallow depth of field on the tablet, photojournalistic character, slightly desaturated color grade, visible but fine film grain.

Negative prompt

legible text, logos, signage, or watermarks; visible human faces; HDR oversaturation or unnatural color grading; a specific identifiable real building, project, or person; construction debris or mess; harsh sunlight or lens flare; a staged/posed feeling

Strongest option: use an actual PUR4 site-visit or CA-phase photo as the image-to-image base, faces blurred and any identifying signage cropped, relit into the site's editorial grade — real documentation beats an invented stand-in.

WHO'S INVOLVED
Principal, GC, client
WHAT YOU GET
RFI responses, submittal reviews, punch list, closeout documentation
WORKING TOGETHER

What You Can Expect

One Point of Contact
A principal stays on your project from first sketch to final walkthrough, no handoffs between phases or teams.
Regular Check-Ins
Scheduled updates at every phase milestone, not just when there's a problem to report.
Fast RFI Turnaround
Field questions and submittals get answered quickly, because the team that documented the project is the one reviewing them.
Transparent Scheduling
You'll know what phase you're in, what's next, and what's needed from you to keep things moving.
LET'S TALK
Start a project with us
info@pur4studios.com
201-690-7644
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